Our advertising campaign for Guerilla Kitchen should start a few weeks after our final meeting. This allows us to further develop the posters and change and add anything that Jay does and does not want on the posters. The film poster campaign is purely for social media at the moment, so there is no printing or delivery times we would have to wait for.
Our second meeting with Jay was on the 8th February, so with this and the final changes in mind, we'd be ready for jay to start posting the film posters in social media on the 15th February 2015.
This is also a good time to run advertisement as Jay caters at a lot of Spring-time calendar events, like Burwash Manor. This means running these advertisements over the next few months, and something Jay could consider is the idea of asking for more to proper facilitate the whole of the spring, to have these ads for all events over the calendar period.
Feedback and Changes
Jay really liked the overall look and design of the posters, but he didn't quite like the ET design, so we are not going to go ahead with that poster. Jay also wanted us to make the Guerilla Kitchen van and logo bigger, so we adjusted it them to his liking.
Key Events
Jay has a few key events in which we are hoping to advertise for. We'd have to meet these deadlines, and we'd talk about specifying different adverts for each event, making them direct.
Various events from March to June which are planned at the moment are as follows;
1 Pop up season in Wandlebury
2 West Cambridge sight
3 Burwash Manor Farm
Resources and Equipment
The equipment we'd need in the en d would only really be a Macbook and Photoshop. However we would like to photograph the van and the toy van ourselves to get the correct angles and sizing for each poster. We would therefor need a DLSR Camera and a Photography Studio (both of which we can get and uses at college for free)
Personal and Activities (Me and Will)
We would need to do a few things to make our plans a reality.
First of which, we would need to get a hold of Jay's Guerilla Kitchen van toy model, which he has offered to bring in, or we can go to the van when he is working and collect it. Finally we would then simply sit down and photoshop theses pictures to how we need them, taking the considerable time out of all the processes.
As for Personel, Me and Will would be everyone, however if Jay is also wanting distribution (paying
someone to place the posters around, he would have to pay someone the minimum wage (6.50 an hour).
Relevant Legal and Ethical Issues
The main problem with the legal and ethical side of this advert would be is it considered 'Fair Use', as we use and parody other artists work.
However, after searching the internet for other cases similar and the rules of Fair Use, we found out a parody is considered Fair Use, in-fact lots of huge companies do it.
Fair Use Parody Breakdown - https://www.techdirt.com/articles/20131126/10224325381/myth-busting-yes-advertisement-can-be-fair-use-parody.shtml
Wikipedia page on Fair Use (Section on parody) - http://en.wikipedia.org/wiki/Fair_use
We used the already existing assets from Guerilla Kitchen sch as fonts, logos and pictures of the van, with Jay's permission to help with branding.
Budget
Average Start-Up Freelancer Hourly Rate = £15
2 half hour production meetings at £15 per hour = £15
2 weeks planning and development at 10.5 hours a week = £315
1 week design time, with 10.5 hours a week = £157.50p
Cost to pay someone £6.50 a hour to distribute the product = (Depends how long)
Overall Costs = £505.50p
To hit the distinction criteria you need to illustrate that you have taken on board Jays feedback.
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