The finalised design we went with was our Film Poster idea Jay really liked the overall look and design of them, but he didn't quite like the ET design.
The campaign can start as soon as we have finished the designs and when Jay wants to use them. This should be a few weeks after our final meeting with Jay, this allows us to change little details, finalise and freshen up the posters. With Jay wanting a manly social media campaign this allows us to put the images out as soon as there done. If the campaign goes well it gives Jay the opportunity to turn the campaign into a print based version while still keeping the social media side of it, but this would take a bit longer to print and would have to pay for printing the posters, Jay would also not have as much free control over timing, location and menu.
With there not being much budget to the campaign the overall production plan for the film posters would be to have them tweeted in various tweets on Guerrilla Kitchen Twitter accountant, hopefully catching the eye of current and new consumers. The campaign would start a few weeks after our final meeting with Jay which allows us to finalise and change the designs a bit. If this goes well Jay can further develop and decide if he wants to spend money by turning it into a print based campaign, this would take a bit extra time and cost but allows a wider range to advertise. A few legal issues of the campaign would be if we are fairly representing Guerrilla Kitchen and with the idea copying famous movies we have to make sure our poster are heavily edited and different from the originals. If there are issues we can either adjust the posters more or use one of our other ideas most likely the business card poster idea.
With there not being much budget to the campaign the overall production plan for the film posters would be to have them tweeted in various tweets on Guerrilla Kitchen Twitter accountant, hopefully catching the eye of current and new consumers. The campaign would start a few weeks after our final meeting with Jay which allows us to finalise and change the designs a bit. If this goes well Jay can further develop and decide if he wants to spend money by turning it into a print based campaign, this would take a bit extra time and cost but allows a wider range to advertise. A few legal issues of the campaign would be if we are fairly representing Guerrilla Kitchen and with the idea copying famous movies we have to make sure our poster are heavily edited and different from the originals. If there are issues we can either adjust the posters more or use one of our other ideas most likely the business card poster idea.
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