Understanding How Advertising is Distributed and Promoted

JWT's Kitkat Android advertisement campaign has a strong involvement on Youtube with adverts and competitions. For the Nexus 'Have a Seat" competition they put up several billboards advertising the competition located in different places in Amsterdam and Utrech Germany. The billboards where located in very populated parts of the citys where people of the public could clearly see them and read them, like next to high street shops, bus stops and in the center of markets. The locations of the billboards are in high dense areas that have people walking and driving past them constantly so I would assume It cost them quite a bit to advertise on the billboards since they where in busy areas.

KitKat also changed there packaging to promote the campaign making it easier for the consumer to know about it and the packaging also had a search Android KitKat on the internet to give the consumer more information.



The print advertisement promotes KitKat as a mobile device like all of its other advertisement but it includes written information unlike there other advertisements.  It givers the viewer more information about it but still does not identify that it is a partnership with Android.






KitKat's Facebook and Twitter feeds where filled with posts advertising Android KitKat promoting the viewer to search 'Android KitKat' on the internet.

The campaign was overall international with UK and US packaging getting changed to packs with the Android logo on them, plus there website adopting the promotion as KitKat as a new mobile device and the social media and Youtube adopting the campaign as well. Also with the competition 'Have a Seat' to win a Nexus 7 being only used in Amsterdam and Utrech Germany.